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An ever-wider variety of white-collar jobs is
being sent offshore. Here's how to make sure yours
isn't one of them
How do you keep from being Bangalored?
Or Shanghaied? That's the question Valparaiso
University freshman Matt Cavin asked himself two
years ago when he was in China on a summer study
program. Young Chinese were intently studying
English, science, and math. One day, when he was
sitting by a lake reading Thomas L. Friedman's
The World is Flat, a Chinese student approached,
wanting to practice his English. As they talked,
Cavin mulled Friedman's message about U.S. jobs
moving to low-cost countries such as India and
China, and he had an epiphany: "I started
thinking about what it means to be in active competition
with kids overseas. I realized I had to set myself
apart."
When he returned to the U.S.,
Cavin mapped out an ambitious self-improvement
program. Gone was his theology major. In its place,
when he graduates next spring, he'll have no fewer
than three bachelor's degrees: international business,
economics, and Mandarin. Cavin, 21, sees plenty
of opportunities. He isn't running scared. But
he's running.
As he should be. We're entering
a new phase of outsourcing where an ever-wider
variety of American and Western European jobs
are being sent offshore. First it was the software
programmers, then call-center employees, then
back-office personnel in accounting, banking,
and insurance. Now it's financial analysts, pharmacists,
lawyers, and research scientists. There's practically
no limit to the types of white-collar jobs that
can be shifted, as long as the work can be done
via the Web and telephone.
Fortunately the offshoring trend
is moving with the speed of a road paver rather
than a hot rod, so there's time for alert Americans
and Europeans to scramble out of the way. The
safest bet is having a job that absolutely requires
your physical presence, such as being an electrician
or brain surgeon. Failing that, sustainable careers
typically are those that involve deep relationships
with customers and extensive knowledge of local
market conditions. It helps if you have multidisciplinary
skills that aren't yet common in many low-cost
countries. (Think computer science plus biology,
or law and international business.) Bonus points
go to those who perform well in person with the
boss. And while entire jobs are being moved offshore,
in many cases it's discrete tasks that are shifted.
So U.S. and West European workers need to break
down their jobs into the tasks that are easy to
move and those that are not—and make sure
they're excelling in the second category.
The face-time factor was one
of the variables that Alan S. Blinder, a professor
at Princeton University, built into the "offshorability
index" he published in March. Atop Blinder's
list of the most likely white collar jobs to be
sent overseas are software programmers, data entry
clerks, draftsmen, and computer research scientists.
Overall in the U.S., Blinder classifies 8.2 million
people's current jobs as highly offshorable and
20.7 million more as offshorable. "The message
is: If your job can be done by a person in India
who is just as smart as you but works for a fraction
of the wage, you're in a perilous occupation,"
he says.
Plenty of jobs have been lost
already. Between 2000 and last year, the American
computer programmer work force fell from 530,730
to 396,012, or about 25%, according to the U.S.
Bureau of Labor Statistics. A different BLS measure,
however, shows the number of people in computer
systems design services is at an all-time high.
So, while some lower-level programming jobs are
moving offshore, techies who specialize in advising
clients are still in demand.
Yet the pressure from offshoring
never lets up. One outsourcer, Integreon Managed
Solutions Inc., has 500 employees serving the
financial-services industry, most of them in India.
Integreon's engagement with a marquee New York
investment bank demonstrates how these relationships
shake out for U.S. and British employees. Before
the dot-com bust, the bank, which asked not to
be identified for this article, did in-house research
for potential clients on acquisition targets,
markets, and valuations. The work was performed
by researchers and junior analysts. Now 50% of
basic information gathering is handled by Integreon.
The bank's research department receives requests
for information from its investment bankers, evaluates
their complexity, and farms out the most straightforward
tasks to Integreon in India.
Yet for those on Wall Street
who fear for their livelihoods, there's hope.
In the Integreon example, more complicated tasks
that require local knowledge and analytical skills
are retained for the bank's own employees. For
instance, a junior analyst in New York might unearth
a great acquisition opportunity that's not readily
apparent from simply studying financial reports.
The bank's clients are looking for just such surprising
bits of insight that give them an edge over their
competitors. The bank's researchers "are
moving up the value chain and providing more sophisticated
pieces of research," says the bank's research
director. In the process, the junior analysts
are improving their job security and setting themselves
up to become investment bankers.
Law is another developing hot
spot for offshoring. While large law firms have
been slow to shift work to India, corporations
and smaller firms are taking the plunge. LegalEase
Solutions, a Detroit outsourcing business with
50 clients in the U.S., shows how it's done. The
firm's 20 Indian lawyers handle everything from
researching legal precedents to writing drafts
of briefs. Clients submit requests by e-mail.
A LegalEase lawyer in the U.S. reviews them and
assigns them to lawyers in India. The Indians
do the research, analysis, and writing but are
supervised by the U.S. attorney.
The service lessens the need
for LegalEase clients to hire associates to do
legal grunt work. At Fausone Bohn LLP in the Detroit
suburb of Northville, Mich., a staff of 10 lawyers
farms out tasks, such as writing case law memos,
that the attorneys use when preparing briefs.
The main challenge is getting lawyers comfortable
with the process. "There's a certain amount
of worrying that if we take this offshore, their
jobs might be next," says partner Paul F.
Bohn. But lawyers who excel at taking depositions,
cross-examining witnesses, and writing complex
legal briefs that require detailed knowledge of
a particular case still have a place. It's the
interpersonal and communication skills that will
make them vital additions to a legal team in Detroit,
New York, or London.
For financial firms and law offices,
outsourcing usually involves less complex entry-level
tasks. Yet some professional jobs that are moving
offshore require elite skills, and that makes
the task of holding on to your position trickier.
Accenture, the consulting giant, has a team of
chemists, physicians, statisticians, and pharmacists
in Bangalore helping Western pharmaceutical companies
review and document the results of clinical trials.
Emboldened by the results Accenture (ACN ) achieved
for them, Wyeth executives have opened a clinical
research lab in Bangalore where they design new
drug-testing protocols. When the lights go out
at the company's research center in Collegeville,
Pa., its Indian researchers start their day in
Bangalore—performing exactly the same work.
One of the keys to career security at U.S. research
labs is to craft a job that requires frequent
interactions with customers or government labs—stuff
that can't so easily be done by a brainiac in
Bangalore.
Individuals worried about their
careers should try to spot trouble and make adjustments
early. Four years ago, Iain Davidson, a 25-year
IBM (IBM ) veteran who lives in Raleigh, N.C.,
saw that the work he was doing as a procurement
manager for the company's PC unit was increasingly
moving to Asia. So he set about reinventing himself.
Davidson took a course offered by IBM (IBM ) in
how to communicate well with clients. He now manages
procurement for an IBM client, NiSource, a Midwest
utility company. "You can't take anything
for granted, but so far, they want this job done
face to face," Davidson says.
“ The
above article has been reprinted from www.businessweek.com
and LegalEase Solutions LLC does not hold any
rights to the same”
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